MCJ Entrance test Osmania University (One Year course OLD)

Master of Communication and Journalism Entrance Test 2007 (OU) questions (based on memory)

Part A 30 marks descriptive
Part B 70 marks multiple choice questions


Part A

1. Essay writing
a) Trial by media b) Community radio

2. Ad campaign
a) Mobile phone with camera b)
(OR)
Public Relations campaign
a) Stray gods menace for MCH b) Traffic safety
(OR)
TV Script writing on:-



Who is the chairman of Andhra Pradesh Press Academy
VIDURA is published by
AIR’s fm station – fm rainbow
Which fm station is run by Reliance group
Chairman of the Press Council of India
Arvind Kejriwal
Right to Information Act came into effect on:
Top language daily in India
Prasar Bharati CEO : Baljit Singh
Vergese Committee
Broadband
Phalke Ratna and Dadasaheb won by
CAS
Agenda setting : Malcom McCoombs and Donald Shah
Uses and gratification
Spiral of slices
News paper brought up by Jawaharlal Nehru
Film Archive Society
– do -
Children’s Film Society of India established in 1955
Dubbing
P to C
USP
Display
Promo
Credit/ Attribution
Imprint
Slant
VSAT: very small aperture terminal
Community radio policy for NGOs: 2006
News hole
Curtain raiser
The other half (The Hindu) columnist: Kalpana Sharma
Libel
Aruna Roy: Right to information
Cropping
Printer friendly
Continuity
Log edit
Group recall
Magnetic tape
Tele prompter
Embedded journalist
Sound echo
Cultivation
Embargoed
Citizen journalist
Social advertiser
Need hierarchy
Advertisement Board established in the year
Telemarketing
Social marketing
Hard sell
Teaser
Advertorial
Scrolling on TV screen
Docudrama
TAM
Day light filter / Backlight filter
Temperature measurement instrument
Proof reading
Knowledge gap
Media definition

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