Your big opportunity may be right where you are now." - Napoleon Hill
London has emerged as a hot bed of social networking activity, overtaking other major cities such as New York and Tokyo, across Digg, Facebook and Twitter
Is London the social media capital of the world?
Nearly 10 per cent of traffic to news recommendation site Digg comes from London alone, making it the top city worldwide. A Digg spokesman said: “Nearly 10 per cent of traffic to Digg is from London and the UK is our second largest country next to the US.”
London is also the Facebook geographical network with the largest number of members, the company has confirmed.
Last month, Evan Williams, Twitter’s chief executive and co founder, said that London is the service’s “top Twitter-using city”. Talking to BBC’s Newsnight, he said: “We have definitely noticed the UK has exploded for us recently… London is our top Twitter-using city.”
All three networks are highly successful in the UK, with Britain second only to the US in terms of traffic generated.
Robin Hamman, head of social media at social business consultancy Headshift and visiting journalism fellow at City University, said he wasn't surprised by London’s love affair with social networks:
“Londoners are well known for maintaining a polite distance in their dealings with each other. Whilst this makes it easier to navigate a city of 7.5 million - imagine having to say hello and making chit-chat with everyone you encounter on the tube - it's also somewhat dehumanising.
“I'm not at all surprised that Londoners are taking advantage of social networking because it gives them the opportunity to do what people in smaller cities and towns often take for granted - have random conversations with strangers without worrying too much about overstepping personal boundaries.”
However, Mr Hamman also thinks the truth of the matter might just be: “London has a comparatively young, affluent and office based workforce with high levels of internet connectivity. That, combined with its status as a global communications, business and social hub, means that its population is more likely than those of similar sized cities to participate in social networking activities.”
source: telegraph
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