Imagination is more important than knowledge..." #quote

Alice (In Wonderland)
It may be unbelievable but it happened just that way. You came into my life, now I want you to stay." -- I Am Jen

Ariel (Little Mermaid)

"Imagination is more important than knowledge..." - Albert Einstein

Little Red Riding Hood
"Expectation is the root of all heartache." - William Shakespeare

The 'Zoozoo' campaign by Vodafone has been recently crowned the world's best viral ad campaign by Advertising Age.(msnindia)


Cinematically, this ‘size’ was a trick: the creatures look smaller than they actually are on screen, to portray a different world of sorts. For this, the speed of shooting was altered: Nirvana shot it in a high-speed format to make them look the size that they do.


If one wishes to understand the size of this head, here’s a fact: a human head would typically reach up to the mouth level of this giant Zoozoo head. “We kept the hands and legs thin, which is why we cast women – and occasionally children – wearing the costumes,” says Varma. The thin limbs, contrasted with big bellies and a bulbous head, all add to the illusion that these creatures are ‘smaller’ than humans. Sets were created to suit the size of the Zoozoos.


“It took me three weeks of pre-production to understand how it will work. There were two fabrics that were considered for the body suits, and one was rejected for it had too many wrinkles and was shiny. The wrinkles would have shown when the characters moved, thereby shattering the illusion of animation. So we chose the more practical, thicker fabric,” says Prakash Varma, ad filmmaker

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