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Most women wonder about what makes them attractive to the opposite sex.
Sania Mirza
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Sameera Reddy
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Soha Ali Khan
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Most women wonder about what makes them attractive to the opposite sex.
What men want is as complex a question as what women want! But if one goes by a recent report then it seems men are turned on by simple things like the scent that a woman wears, long legs and intelligence.
TOI asks some handsome hunks from the entertainment industry and here is what they have to say. Singer Palash Sen says, “I am always looking for intelligence in a woman. This apart, I also like women who sport long hair.” And hold on, smile is also a great turn on. As TV actor Chetan Hansraj says: “A beautiful smile makes me go weak in the knees. A good smile has the power to hypnotise.” For VJ Yudhishtir Urs, “It’s about the way a woman carries herself and the energy she exudes. Confidence, elegance and a sense of style have a magnetic appeal.”
On the other hand, eyes that speak volumes are a big turn on for TV actor Karan Grover. “I feel a woman with beautiful eyes is sure to make heads turn. How a woman speaks and carries herself is also important,” he says. Model turned actor Parvin Dabas maintains that, “Being a good human being is all that matters.” However, some men seem to want it all. “Insolence and unpredictability, long legs, beautiful scent and intelligence — a woman who has all that is the most desirable woman in the world,” says Pritish Nandy, a leading producer. Now we know!
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National Readership Study 2006: the printing is on the wall
The good news is…,
The National Readership Study 2006, whose findings were released in August, 2006 shows an encouraging trend. The readership of daily newspapers has increased by adding 12.6 million to 203.6 million. The study has a sample size of 284,373 house-to-house interviews and covers 535 publications – 230 dailies and 305 magazines, the largest survey of its kind in the world. One highlight is the growth of the Indian language press, confirming what Robin Jeffrey described as “India’s newspaper revolution”. NRS 2006 has compiled a list of 18 dailies that are part of the Five Million Club that is with a readership exceeding five million. Heading the list are Dainik Jagran (21.2 million) and Dainik Bhaskar (21 million). According to the Word Development Indicators 2005 published by the World Bank, the number of copies of daily newspapers per 1000 persons was 60 in 2000. This represented less than a third of the reach in the United State, less than a fifth of the figure for the United Kingdom, and just 10.6 per cent of the coverage in Japan. It shows there is much room for improvement.
In the electronic medium, the reach of satellite television has exceeded that of the print media with 230 million individuals watching television, up from 207 million in 2005. NRS 2006 estimates that 112 million Indian homes are now reached by television. The number of homes with cable and satellite television has also grown from 61 million last year to 68 million this year. Tamil Nadu, Karnataka and Andhra Pradesh lead other states in terms of the reach of Television. Of the new media, Internet usage grew from a low base of 7.2 million to 9.4 million, with the number of users who logged in every week growing by 30.5 per cent over the year. One medium that has shown notable growth is radio, with its reach increasing from 23 per cent to 27 per cent of the population. FM radio has been the main reason for this growth, where the number of individuals listening in an average week has grown from 76 million to 119 million in 2006 – a 55 per cent increase.
The world may be writing off the newspapers, but in India, it’s one of the most exciting industries. Newspaper boom is also there in smaller cities. Increasing readership profile, big consumer market size, increasing purchasing power of consumers and expanding base of industry are attracting big media investment. Print media has come of age. The current revenue size of the print media is around Rs 10,900 crore, which is projected to grow to Rs 19,500 by 2010 at a CAGR of 12 per cent, according to the 2005 annual edition of the FICCI – Pricewaterhouse Coopers report. There is also tremendous scope of growth for dailies, as 359 million people, according to NRS 2006, who can read and understand any language, did not read any publication at the time of the Survey. It needs to be mentioned here that it is not the affordability that is a constraint, since 20 million of these literates belong to the upper economic segments. Today, there are precisely 60,413 national and regional dailies in the country. It is up to the media industry to rise to the occasion and fulfill the information thirst of its audience.
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