Perez Hilton
Perez Hilton
Self-described "Queen of All Media" Perez Hilton, né Mario Armando Lavandeira, kept it fierce on two fronts in ‘09: He plunged into the music biz by starting a label, Perezcious, and lent the branding power that lit Lady Gaga's fire to a pop tour. He also made a splash in the mainstream as a Miss USA 2009 pageant judge. His pointed questioning of Miss California Carrie Prejean revealed that she opposed gay marriage.
"She should thank me and give me tons of money from her book sales," declares the sassy, 31-year-old LA blogger. The biggest 2009 story in Perez's whirl?: Michael Jackson. 2010 hopes: "It's time for real celebrities to behave badly again, not these quasi-celebrities like Balloon Boy and Octomom." —KC
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